BJP is unleashing technically equipped micro chariots that will travel right up to the bylanes of villages in 230 assembly constituencies with the party’s message. Each rath is expected to hold 10 shows every day in each assembly constituency — which means an estimated 2,300 meetings across the length and breadth of the poll-bound state. The BJP hopes to complete a whopping 50,000 such meetings by the time campaigning ends.
Through these chariots, the BJP will showcase the achievements of the Union as well as state governments with the help of films.
Giving priority to the local languages of Madhya Pradesh in these videos, the BJP will also screen films in Bundeli and Bagheli. Speeches of Prime Minister Narendra Modi, Home Minister Amit Shah, BJP president JP Nadda, and BJP’s top brass will be broadcast live from designated places. Apart from live speeches, short films on topics ranging from PM’s Mann Ki Baat to benefits of Shivraj Singh Chouhan’s Laadli Behna Yojna will be disseminated. Sources said some of the short films will also be based on the “failure of Congress governments”.
The BJP is chalking out plans to ensure a section of its state leadership is present in some of these broadcasts.
The chariots, connected with internet and having a TV screen and sound system, will be self-sufficient. Each chariot will have a QR code which can be scanned to express the electorate’s commitment to vote for BJP.
This is not the first time such micro campaigns have been planned by the saffron party. During the 2014 and 2019 Lok Sabha elections as well as the last Uttar Pradesh assembly election, a similar strategy was employed.